Marketing strategies for universities in Kenya

With the improvement of the education sector in the country, there are various marketing strategies universities in Kenya have been using to reach out to their prospective students.

Ever since the education system improved many universities were established and its due to this reason that many of them are fighting very hard to ensure that they get the students they want.

Universities in Kenya

Some of the strategies these institutions of higher learning have been using are stated below.

Marketing strategies universities in Kenya use

Native advertising

Prospective students have overwhelming access to advertising especially through the internet. Native advertisements are a form of advertising that embeds integrated content into various online platforms mimicking the form and function of the medium in which the ad is placed.  For example, when a prospective student logs onto Twitter, they would much rather click and engage with tweet that is sponsored by a brand, than click on the side banner which is obvious advertising.

By leveraging a few key principles, many colleges marketing team can take advantage of native advertisings many benefits; deeper brand awareness, stronger affinity with prospective students and social lift.

Optimize university marketing initiatives with Google analytics

Google analytics is a powerful website service that provides detailed statistics about website traffic and traffic sources, and it is by far one of the most effective online resources available to digital marketers today. When used correctly, the insights and features offered by this dynamic platform will be sure to boost the overall success of your institutions marketing initiatives.

Google analytics will help universities and colleges maximize their understanding of a wide array of elements, such as their audience, visitor traffic, bounce rates, average visit durations and more. It even offers valuable information about behavioural patterns of visitors, demographics and key performance indicators.

Go digital

The digital revolution has taken over everything and even colleges and universities are no exception. Now more than ever, institutions and educators are relying on online and mobile tools to provide media rich sources of information.

The introduction of e-books, online courses and mobile apps provided options and solutions to dissatisfied students. There is no surprise that these factors were fuelling a transformation of our education system. Going digital therefore is a smart move not only for students but also for colleges and universities to tie neatly to the new public demand of education.

Big data meets higher education

Big data has proven to be a useful tool in improving the learning outcomes for each student in colleges and universities. For example by providing valuable information to educators, big data allows them to understand their students better, identify learning deficits and create curriculums which best suit their students.

It is also the best tool in the admissions processes, budgeting, better distribution of resources and more. In the case of virtual college tours, big data is useful in targeting prospective students for each college and university. This is because the information allows sources to know if a student is interested in the university or if they are routinely coming back to the pages, and even what their specific interests are in a school.

Another issue is that most students do not actually read newspapers and so it would be better if universities adopted the use of the internet to reach out to them.

Most of the universities in Kenya who have adopted the above strategies boast of the growth and the success of their institutions.